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Technical Brand Represantative - Europe

Turn your passion for specialty coffee into a technical, growth-focused sales career.

At SOVDA, we don’t just sell equipment—we help roasters build smarter, cleaner, and more efficient production lines. Our systems support industry leaders like Coffee Collective, DAK, and Tim Wendelboe, enabling them to scale without compromising on the quality that defines them.

We’re looking for a Europe-based specialist who truly speaks roaster language. You’re not just in sales—you’re a technical partner and a trusted ambassador for our brand. If you combine deep knowledge of specialty coffee with a proactive, hands-on approach, you’ll help roasteries across Europe streamline workflows, reduce manual labor, and deliver consistently exceptional coffee at scale.

 

Click here to apply

Your Role:

As our European Sales Representative, you will manage the full customer lifecycle—from identifying the next top-tier roastery to completing their on-site installation.

  • Empower Roasters: Use your expertise to show how SOVDA’s color sorters and conveyance systems solve real-world production bottlenecks.

  • Drive Outreach: Proactively research and engage with roasteries that fit our profile, managing a HubSpot pipeline to meet quarterly targets.

  • Get Hands-On: Travel to customer sites across Europe to lead equipment installations, commissioning, and hands-on staff training.

  • Be the Technical Bridge: Provide expert remote troubleshooting via phone and video, ensuring our partners never lose a day of production.


Responsibilities:

  • Drive Growth: Proactively research, pitch, and close deals with specialty roasters to meet quarterly revenue targets.

  • Technical Support: Perform on-site equipment installations and provide remote troubleshooting support to resolve mechanical issues.

  • Relationship Management: Build long-term trust with customers and maintain precise data within HubSpot.

  • Community Engagement: Represent the SOVDA brand at key European industry events and engage with Key Opinion Leaders.

Who You Are

  • Specialty Coffee Pro: You have a deep understanding of the industry (ideally 2+ years in roasting, coffee tech, or high-end hospitality).

  • Growth-Minded: You have 1-2 years of B2B sales experience or a proven track record in a proactive, customer-facing role.

  • Technically Capable: You are comfortable with tools and have the mechanical aptitude to troubleshoot and repair machines.

  • Quick Learner: You’re eager to build new skills across coffee, sales, and technical equipment, and you actively seek out training or find information on your own.

  • Industry Connector: You are excited to travel to key events, meet Key Opinion Leaders (KOLs), and strengthen our community in person.


Requirements

  • You speak flawless English

  • MacOS Computer

  • Fast, reliable internet

  • You are based in the EU or the UK

  • Phone
  • Available for frequent travel


Compensation & Benefits

We offer a transparent, performance-driven compensation model for those who want to grow alongside the company.

  • Earning Potential: Total target compensation of $85,000+ (Base $25k + commission on a $1M target).

  • Ramp Up Phase: Minimum guaranteed compensation of $4,000 for the first 6 months

  • Time Off: Local Regulations Apply

  • Remote Setup: $800 computer credit (or MacOS provided) and a $350 annual remote office stipend. (after 6 months)

Sounds like you?

Click Here to Apply
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